Meta Plans to Develop Generative AI Tools for Better Ad Reach

Meta Plans to Develop Generative AI Tools for Better Ad Reach

Meta, formerly known as Facebook, is reportedly developing new artificial intelligence (AI) tools, similar to ChatGPT, to improve its ad creation business in its apps. Meta Chief Technology Officer Andrew Bosworth said that the company is planning to commercialize the use of generative AI technology to enhance the reach of its ads among audiences. According to Bosworth, Meta will begin to see the results of this effort this year since they have created a new team called the generative AI team that is very busy working on the project. The team will be tasked with building creative and expressive tools and developing AI personas that can help people in various ways.

Meta’s AI can boost the effectiveness of ads by offering tools that advertisers can use to customize ads for different audiences. This can potentially save time and money for advertisers while helping Meta generate more revenue through its advertising business.

ChatGPT and Generative AI

ChatGPT is a large language model that was created by OpenAI. It is one of the most advanced natural language processing models available today, with the ability to generate coherent and relevant responses to a wide range of prompts. However, there have been concerns over generative AI technologies like ChatGPT because of their potential to spread misinformation and disinformation.

For example, ChatGPT recently falsely accused an American law professor by including him in a generated list of legal scholars who had sexually harassed someone and cited a non-existent The Washington Post report to support its claims. In another instance, a mayor in Australia said he was mulling legal action against OpenAI because ChatGPT falsely claimed he was guilty in a foreign bribery scandal involving a subsidiary of the Reserve Bank of Australia in the early 2000s.

Creating Virtual Worlds

Meta also plans to create virtual worlds using generative AI, according to TechCrunch. Bosworth said that in the past, creating a 3D world required extensive knowledge of computer graphics and programming. However, in the future, users may be able to describe the world they want to create, and the large language model will generate that world for them.

Year of Efficiency

Meta CEO Mark Zuckerberg has announced 2023 as a “Year Of Efficiency” aimed at cutting costs and restructuring the company. With advertising being the main revenue source for Meta, generative AI tools like ChatGPT can help its clients create ads and generate more opportunities for the company to make money.

Conclusion

Meta’s plan to develop generative AI tools like ChatGPT to improve its ad creation business is a significant step in the company’s effort to enhance its revenue sources. However, there are concerns about the potential spread of misinformation and disinformation through such technologies. While generative AI tools offer tremendous potential for various applications, including ad creation, it is essential to develop appropriate measures to mitigate their negative effects.

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