Meta Plans to Develop Generative AI Tools for Better Ad Reach

Meta Plans to Develop Generative AI Tools for Better Ad Reach

Meta, formerly known as Facebook, is reportedly developing new artificial intelligence (AI) tools, similar to ChatGPT, to improve its ad creation business in its apps. Meta Chief Technology Officer Andrew Bosworth said that the company is planning to commercialize the use of generative AI technology to enhance the reach of its ads among audiences. According to Bosworth, Meta will begin to see the results of this effort this year since they have created a new team called the generative AI team that is very busy working on the project. The team will be tasked with building creative and expressive tools and developing AI personas that can help people in various ways.

Meta’s AI can boost the effectiveness of ads by offering tools that advertisers can use to customize ads for different audiences. This can potentially save time and money for advertisers while helping Meta generate more revenue through its advertising business.

ChatGPT and Generative AI

ChatGPT is a large language model that was created by OpenAI. It is one of the most advanced natural language processing models available today, with the ability to generate coherent and relevant responses to a wide range of prompts. However, there have been concerns over generative AI technologies like ChatGPT because of their potential to spread misinformation and disinformation.

For example, ChatGPT recently falsely accused an American law professor by including him in a generated list of legal scholars who had sexually harassed someone and cited a non-existent The Washington Post report to support its claims. In another instance, a mayor in Australia said he was mulling legal action against OpenAI because ChatGPT falsely claimed he was guilty in a foreign bribery scandal involving a subsidiary of the Reserve Bank of Australia in the early 2000s.

Creating Virtual Worlds

Meta also plans to create virtual worlds using generative AI, according to TechCrunch. Bosworth said that in the past, creating a 3D world required extensive knowledge of computer graphics and programming. However, in the future, users may be able to describe the world they want to create, and the large language model will generate that world for them.

Year of Efficiency

Meta CEO Mark Zuckerberg has announced 2023 as a “Year Of Efficiency” aimed at cutting costs and restructuring the company. With advertising being the main revenue source for Meta, generative AI tools like ChatGPT can help its clients create ads and generate more opportunities for the company to make money.

Conclusion

Meta’s plan to develop generative AI tools like ChatGPT to improve its ad creation business is a significant step in the company’s effort to enhance its revenue sources. However, there are concerns about the potential spread of misinformation and disinformation through such technologies. While generative AI tools offer tremendous potential for various applications, including ad creation, it is essential to develop appropriate measures to mitigate their negative effects.

Comments

Post a Comment

Popular posts from this blog

OpenAI's AI Text Classifier

Image
OpenAI's AI Text Classifier is a state-of-the-art machine learning model designed for text classification tasks. The model is trained to predict the class or category of a given text based on a set of predefined labels. Text classification is an important task in NLP , as it is used in a wide range of applications such as sentiment analysis, spam detection, news categorization, and topic labeling. OpenAI's AI Text Classifier is based on the transformer architecture, which has proven to be highly effective in NLP tasks . The model is trained on a massive corpus of text data, which allows it to learn the patterns and relationships between the input text and its corresponding labels. This training process results in a highly accurate model that can perform text classification with high accuracy. One of the key features of OpenAI's AI Text Classifier is its ability to handle a large number of classes and categories. The model is designed to be highly scalable, allowing it to
Read more

Utilizing the Power of ChatGPT in Google Workspace App

Image
Utilizing the Power of ChatGPT in the Google Workspace App Called Magic Slides for Building Projects The OpenAI technology and ChatGPT's abilities are expanding beyond their original interface. A new Google Workspace app called Magic Slides has been developed to assist in building projects within Google Slides . Installing and Using the App The app is a Google Workspaces plug-in that you can install and then use from the Extensions menu in Google Presentations. It is also necessary to create an OpenAI account because you will need an API key to log your usage. In the View API keys area, you may generate a key from your account. App Interface and Usage The app features an intriguing user interface. It appears on the right side of the Google Slides presentation layout and allows you to enter information such as the topic and number of slides. With the last option, which is optional, you can insert whatever else you like in the slideshows, such as a formal or humorous tone. Undernea
Read more

How to Create OpenAPI Swagger Specification?

Image
OpenAPI Specification, also known as Swagger , is a widely-used format for defining RESTful APIs. The specification allows developers to describe the structure of an API, including its endpoints, request and response formats, and authentication methods. Here are the steps to create an OpenAPI specification : Define the structure of your API: Before creating your specification, you should have a clear understanding of the structure of your API. This includes the endpoints (or resources) that your API will expose, as well as the request and response formats for each endpoint. Install the OpenAPI command line tool: In order to create your specification, you will need to install the OpenAPI command line tool. This tool can be installed via npm by running the command "npm install -g @openapitools/openapi-generator-cli" Create a new OpenAPI specification file: Once the command line tool is installed, you can create a new OpenAPI specification file by running the command "op
Read more