Meta Plans to Develop Generative AI Tools for Better Ad Reach
Meta, formerly known as Facebook, is reportedly developing new artificial intelligence (AI) tools, similar to ChatGPT , to improve its ad creation business in its apps. Meta Chief Technology Officer Andrew Bosworth said that the company is planning to commercialize the use of generative AI technology to enhance the reach of its ads among audiences. According to Bosworth, Meta will begin to see the results of this effort this year since they have created a new team called the generative AI team that is very busy working on the project. The team will be tasked with building creative and expressive tools and developing AI personas that can help people in various ways. Meta’s AI can boost the effectiveness of ads by offering tools that advertisers can use to customize ads for different audiences. This can potentially save time and money for advertisers while helping Meta generate more revenue through its advertising business. ChatGPT and Generative AI ChatGPT is a large language model th...